my muse • winter babe

layer • texture • definition • sky-gray • softness

- what winter fashion is all about -

my muse • heavy knits

With colder weather coming in, our heavier knits come out.

Through mixing the textures and thickness of knits layered with staple pieces, it creates a contrast with the varies weights. 

xx 

my muse • delicates

Delicates is inspired by 

lacy details, feminine neutrals, 

and crisp textures and lines. 

xx

business card + logo • emily adele

Emily Adele Bryant

a Charlotte artist + fashion marketing creative

For Emily, I chose a black and white color palette with a watercolor

 texture to show her artistic aesthetic of incorporating depth and

 mixed media into her work. I also created a custom handwritten 

font to show her individuality and raw personality.

business card + logo • michelle trapp

business card + logo • jai marshall

lookbook • callejera

behind callejera + special guest creative

 This past weekend,  Kalei and I took a trip to 

San Francisco, San Luis Potosi located in Mexico. Below are our experiences and what drove the inspiration for callejera.

Kalei: The main reason for my trip to San Fran was to visit my dad and family, who are born natives of the area. However, the second part of my bliss when leaving, was seeing the beautiful surroundings Mexico has to offer our world. It is filled with so many unbelievably beautiful textures and bold colors. I am so thankful to be able to have the short time and opportunity to capture these moments we had and to be able to share with you the inspiration and motivation behind callejera. 

Favorite food while there: Tacos, duh.

Best part of the day: The night because it was windy and cool.

Most memorable moments: Saturday, my dad had a cow killed the day before, and we ate carnitas(sooo good, yall are missing out). There was a few men there that had horses attached to a pole nearby. One of the horses was a blondie, and the ranchero let me pet and ride it. Last time I rode a horse, I cried. Not one of my best moments, but this time, it was so much fun.

    On Sunday, we went to the Paroles-- which is a swimming hole located in the middle of nowhere-- and the water was so clear and had a natural current that ran west. The coolest part was that we were swimming with tiny little fish. I SWAM WITH FISH!!! 

Chelsea: I knew, before I stepped foot outside of San Luis Potosi, that I was there to be inspired and to hold onto as many memories as I could. I wanted to be a sponge. Soak in the scenery. Soak in the air. Soak in the people. We took time to do a mini fashion shoot, because we couldn't resist. It even attracted many people in the streets, because they have never seen some girl strolling in heels in the middle of the day posing in front of cactus and houses. We had the perfect scenery and I have a gorgeous sister. We also had help from our cousin, Roxy, and she was such a great help, and I hope we inspired her and that she could see that we loved what we did, and how the roots of who we are still remain with us.

Favorite food while there: Fresh eggs, salsa, and homemade tortillas from my aunt Goya.

Best part of the day: The morning. Every night, we left the door open to our bedroom to let in the cool air. In the morning, I woke up to the most peaceful and serene landscape. It was breathtaking and I felt whole and so small, but it was such a great feeling.

Most memorable moments: Just the feeling of having my Dad around and to hear his voice was something I missed. The most memorable moment was sitting on the back of the truck, being happy -- and sunburned-- and being all together. 

>>>::::<<<

mexico essentials • nosotros vamos (our trip)

Sorry, it was 2 am Friday morning, April 18th

and I was trying to get a post in before I went incognito in Mexico.

I realized that I didn't write a short snippet of what I chose to bring and why I needed these. 

1. ∆ MOST IMPORTANT ∆ My MacBook. 

Do you know how much free time I have sitting in the airport and during each flight? It's amazing I had at least 9+ hours of computer/design time! 

It was much needed to say the least. 

2. GUESS snakeskin backpack. 

I needed something with lots of room and zippers. I had a pouch for makeup, and pouch for my license and a little bit of cash for snacks and souvenirs, and a magazine. So making sure I could access my passport and tickets quickly was a must. 

3. Moisturizer and Dry Shampoo. 

I don't know about you, but I need something to feel refreshed half-way through my trip. 

(Both were 1 oz. so that was very convenient)

4. Magazines and books.

My choice of magazine was The Hunger issue four,

because I using it for inspiration for my portfolio. I also had a vogue beauty book to help with planning my print piece. 

What are your favorite essentials?

style of the week // in honor of coachella weekend

this is one item that I have added onto my bucket list: 

to attend coachella.

every year, we see a blast on instagram or fb of the 

Jenner's-- Kendall and Kylie, Selena Gomez, and even sight 

Vanessa Hudgens at the festival. 

starting weekend 1 on april 10-12-- 

the style of the week is different takes of bohemian fashion.

it will sure be full of crop tops, loose knits, vintage rings, sunkissed hair + skin, and of course, flower crowns...

what are your favorite coachella styles?

my muse // keepin' it cool and simple

I know it has been a while since you have heard from me,

and yes... I am still alive, and I am back. 

So, to kick the blog back up into gear, 

here is a classic post of my muses //

The muses for april follow the theme of "keepin it cool and simple".

1. keeping everything clean and organized

2. silhouettes are flowing, over-sized, and simple cuts

3. sandals in neutral colors that have this effortless style to them (I have to admit, that I do have two pairs of sandals similiar to these.) 

Overall, the colors are cool and soft-- 

with hues of light blues, greens, and grays. 

Beauty wise, everything from hair + makeup is al naturál 

and bold brows are definitely in!

 

 

my muse // geometric shapes + cuts

my muse // 21 life lessons

Since tomorrow is my 21st birthday-- 

I want to share these twenty-one life lessons so far 

that I have learned growing up these lovely 21 years of life.

All these things I have discovered 

through living out in the real world. 

Dealing with relationships, 

trying to find who you are, 

and even how to get through the good days and bad ones. 

this is the advice I'd give to those going through

the ups and downs of life. 

my 21 life lessons//

my muse // tranquility

february is always hectic and in fast-forward mode. 

it's already almost halfway over, and we just started it. 

this month is filled with great days, 

valentine's day, and mine + valentin's birthday-- 

all within a week.

during all this business gearing up next week,

 I have to remember to stay calm + tranquil 

and to soak in every moment. 

here are my muses for the week, 

soft coral, pretty repetitive patterns, 

and imperfect perfectness.

in movement // oversized

find the two-two wrap jacket here:

http://www.zara.com/us/en/-/two-tone-wrap-jacket-with-pockets-and-hood-c706655p2301513.html

in movement // new series

I'm happy to announce a new series, 'in movement'.

Because fashion is constantly changing, 

evolving and even sometimes repeating the same trend. 

One thing remains the same: it is always in movement. 

This series serves to show trends-- 

whether fashion, beauty, or culture, and, of course, 

to inspire you. 

mi casa // industrial charm

style of the week // wrapped up, all in red, and prim + proper

  Stay warm in style with blanket coats/ponchos/'wraps'. 

They can be found in multiple prints + patterns,

and look great paired with neutrals and minimal wardrobes.

Another hit this winter is an all red outfit. 

From shirt to heels. This one color sparks the sultry

 nature within and looks great on anyone. 

Lastly, is the shirt-dress. 

The prim + proper style is always a classic and minimal look. 

Sold in neutral colors, mostly found in white

--like the traditional dress shirt. 

It has masculine features, but paired with the right accessories, 

it will be a hit transitioning into the spring//

Which style will you try? 

my muse // blush pink + romantic motions

Nothing says winter desiring spring like the hue 

of blush and soft, romantic textures.

Blush is warm and delicate,and has the personality of 

being light-hearted + passionate. 

It is my go-to color when I'm feeling 

extremely feminine and romantic. 

The waves of their hair, the fluid of the texture, 

or even the silhouettes of their garments also adds to that mood.

Soft, flowy fabrics have always been known to form romantic silhouettes that flatter any body type,

 and for that reason, is why so many women love the looks. 

***Also this week, I have found interest in white eyeliner, 

and the benefits it adds to making the eyes look bigger and more appealing by applying it to your waterline. Pick up some today at any beauty or even drug store.  

my muse // 01 wedding, travel + fashion

mi casa // refined + intimate

my muse // marbleous

the weekend is finally here,

and it sure has been a chilly week.

so i thought my muses would derive from this 

cold, hard texture and colors.

this week i am inspired by

(and slightly obsessed with)... 

you guessed it, marble.

i chose these hard, graduating textures that resemble ice, 

and even have the cool blues, tough blacks, and icy whites.

many of you know i tend to lean towards neutral colors 

like hues of blacks and whites, however marble adds that 

assumed glassy and rough texture.

in the pictures above,i really liked the dynamic of the two toned marble skirt and blouse, the beauty of the marble laptop cover, the effortless design of the marble inspired ring, and even the phone case. I see that i used a lot of technology accessory pieces.. oh well.. needless to say, i'll take three of each! i can't forget the hair. it's the key piece to tie it all in. when you think of marble. you think of abstract lines, jagged pieces, and imperfectness. that's exactly what i thought of when i see this updo, distraught, but just as equally beautiful.

happy weekend + get inspired// 

rebranding // addie k.

happy tuesday, readers!

i'd like to share with you the project 

i am currently working on, rebranding.

ladies + gentleman, i present to you

addie k. patterns. 

my inspiration came from her old logo, with the cool blues.

I also included fun, handwritten fonts 

to go with her website style.

the textures and patterns also served as inspiration.

the watercolor and simplistic style.

my goal is for the logos and submarks 

to be clean and simplistic. 

visit her website at addiek.com 

to see her dress patterns and more//

branding: resume + cover letter // jai marshall

i have found a talent in designing and recreating resumes.

above is one created for Jai Marshall, 

creator + editor of the blog, 

the fat and skinny on fashion. 

she wanted a custom color 

to match her blog and is obviously 

a personal favorite of hers. 

if you are needing custom branding: resumes, business cards, logos, or any digital designs, i am certainly willing to do something unique for you//

email me at chelseamartinez@me.com for inquiries.

personal resume preview // jai marshall

sneak peek of a fashion design 

student's resume. 

check back this week for the first look. 

Get yours updated today by emailing me at chelseamartinez@me.com