rebranding // addie k.

happy tuesday, readers!

i'd like to share with you the project 

i am currently working on, rebranding.

ladies + gentleman, i present to you

addie k. patterns. 

my inspiration came from her old logo, with the cool blues.

I also included fun, handwritten fonts 

to go with her website style.

the textures and patterns also served as inspiration.

the watercolor and simplistic style.

my goal is for the logos and submarks 

to be clean and simplistic. 

visit her website at addiek.com 

to see her dress patterns and more//

my muse // all black everything

my favorite color: black

why, some ask?

because it goes through every season.

slims any silhouette.

easy to coordinate with different pieces.

 here is a variety of pieces from jewelry to shoes, 

and an outfit styled with layers of 

of blacks + grays to break up the pieces. 

long shirt/dress: 

http://www.ruemag.com/trends-shopping/shop-spotlight/lost-found

ring:

http://www.hernewtribe.com/

nike shoes:

http://www.pinterest.com/pin/160300067962624736/

phone case:

http://www.polyvore.com/marc_jacobs_black_metallic_crinkled/thing?.embedder=7022034&.svc=pinterest&id=124404202

my muse // eclectic + ethereal

one day, i will have pastel hair.

it's edgy, yet romantic.

this board displays the inspirations of where 

rough and edges meets soft and romantic.

seen on the runway, for the S/S 2015 

Badgley Mischka NYFW show, 

pastel eye brow tints were displayed 

in hues of lavender. 

pantone s/s '15 reports colors like 

aquamarine {pantone 14-4313}, lucite green {14-5714}, 

strawberry ice {16-1720}, lavender herb {16-3310},

and even a glacier grey {14-4102}.

{hues of the colors seen above}

if you're not bold enough to sport this hairstyle, 

you can always try these colors on your nails, 

eyeshadows, eyeliner, or even accessories.

see more inspirations at: 

1. http://www.pantone.com/downloads/support/FCR/PANTONE_FCR_Spring_2015.pdf

2. http://www.beautystat.com/site/makeup/nyfw-spring-summer-2015-best-nail-polish-trends-neutrals-off-whites-classic-spring-reds-forest-greens-soft-pastel-looks-swatches/

fashion friday // swift, taylor

style of the week // envelopes

fashion friday // olsen, mary-kate + ashley

fashion icons-- Mary Kate + Ashley Olsen

style-- boho | minimal | textural 

insert from influence-- 

"Whether it be a tree in an open field, the color of one's childhood bedroom, the streets of New York City, a woman's physique, costumes of the theater, or an intriguing conversation- being present is imperative to not overlook the opportunities that lie in front of you and the inspiration that could potentially be the catalyst of a new adventure."

my muse // creativity takes courage

some people may see 

only the black and white, 

but sometimes we are forced 

to see the grey areas.

inspired by: collage layouts, glassy textures, 

marble, latex leather, indie music,

 geometric/triangular shapes...

embrace the diversity + creativity 

that surrounds you. because it's what 

makes us different from each other.

we all think different. 

we all create different.

creativity takes courage // 

issue 002 // fall 2014

reflection of // october

sample piece // i really love my...

sample piece of a mag spread. 

kind of like a copy-cat of something you'd see in 

style watch, elle, or instyle. 

from font inspiration to placement 

of the text + picture. 

this fall i am OBSESSED with chunky scarves.
From thick knits to textured cloth. 
i am in love with the way it adds color + creativity 
to every outfit for easy, layered looks.

sample piece // fall favorites

sample piece of a mag spread. 

kind of like a copy-cat of something you'd see in 

seventeen or teen vogue. 

from font inspiration to placement 

of the text + picture. 

See my instagram {chels_martinez}

 for a peek of the original.

Tweet your #fallfavorites.

follow me @martinezchels to see mine.

free reign // fashion styling

behind the scenes + raw photos

from 'FREE REIGN' photoshoot

september 08, 2014 // fashion styling

head stylist Chelsea Martinez/

Amber Mancino/ Emily Bryant

photographer Oliver Olejar

videographer Devon Gallagher

model Sabrina Shingwani

clothing + accessories SLOAN boutique 

located in Dilworth of Uptown Charlotte

timeline

7:30am// met at model's apartment for hair + makeup

9:15am// photographer arrived 

9:30am// Emily brought clothes and accessories

9:35am// arrived at shoot location 

(underpass beside Bank of America Stadium on Morehead in Uptown Charlotte) 

10:05am// Oliver finished setting up equipment/lights/etc.

10:05am - 12:35pm// shot a total of four looks. it's a wrap! 

 top: alexis black sheer + lace blouse

bottom:iCB pine green asymmetrical skirt

  dress: elizabeth + james olive green shift

 dress: elizabeth + james open knit dress in olive green

see more pictures + updates
 on social media

instagram #freexreign

facebook martinezchels
twitter martinezchels

 

if you're a bird, i'm a bird // hair + makeup

head stylist: Ben Clark

hair/makeup: Chelsea Martinez 

           Adrienne Reavis

photographer: Jen Selevitch

what i'm currently working on // fashion styling

"She wants to break free from tradition. A woman who has been constrained by her cultural foundation but craves self- expression and freedom. Striving for self-identity, she emerges her mind to release into her own reverie."

for fashion styling, i'm in a group of three, so Amber, Emily, and I are working on a photo shoot from concept to creation.

 everything from professional hair + mua, photographer, location, etc. to start building the concept, we created a moodboard that shows our inspiration and a concept statement.

The concept that is envisioned is a woman from the middle east that has roots in her culture, but trying to embody the American culture as well. Current designers are getting their fabrics, patterns, designs and inspiration from these cultures. The intricate details,  bright-saturated colors, and embellishments are not only seen in the streets of Turkey or in the marketplace of Morocco, but in high fashion runways. We are inspired by modern feminism that takes place in Middle Eastern countries. Some women are restricted in their freedom, however there are some that are going against the norm and finding their places as women within their own society.  Today, women have more free reign on their overall appearance, especially in America. We want to show the contrast of the cultures and the women.

more muses // fashion styling

oh monday, july 14.

not only does it mark another anniversary for me and vale, it also marks the first day of a new quarter. 

i can't believe that it is already my 9th quarter there (there is only 12 for the bachelor's degree)!

not to mention, i am extremely excited about this quarter. 

for one, i have fashion styling. even though classes have not started, i did create a mood board for what editorial i have in mind.  

as you seen from my post yesterday, raw and bare, i am still hooked on the black and white idea. 

layout inspiration// the clean use of space, minimal design, clean text, and i even want to expand my skills with applying a picture or texture within a picture(the last picture labeled wayfare). i am in love with the watercolor font that looks handwritten also.

styling inspiration// the second picture is my styling inspiration. the braided messy hair, with the chunky knit combined with the gauzy, bare dress. a model that i have used before even resembles this one, same complexion, hair texture and length, and even body type. 

pictures via pinterest, http://bentrova.to/stories/fashion-editorial/summer-fade/.